Media Studies

Introduction to the department

Media explores the areas of TV, Film, Radio, Newspaper and Advertising. We aim to provide students with the skills to appreciate and analyse these genres. To understand how the Media industry surrounds us and informs us; recognising stereotyping and audience appeal, gives a student knowledge and understanding of how the Media influences our values and beliefs. A typical Media task would be to analyse adverts for a product, for example Coca Cola and track how they have developed over time and how the presentation of males or females has changed within the advert and how this is reflected within society.

Media Studies is ever-changing, the course content is continually updated and we have the opportunity in Media lessons to respond to current events and issues. Pupils are encouraged to develop and express their own opinions and to take on board the opinions of others. They can learn through the medium of popular culture and some of the most enjoyable media projects in Lower School are based around animation, science fiction and advertising.

Name

Years/topics taught/keen interest in {subject related}

Mr S. Gaiser

Head of Department of Media Studies

Miss K. McDonald

Media Studies Teacher

Miss A. Byrne

Media Studies Teacher

Miss T. Judge

Media Studies Teacher

Key Stage 3 curriculum offering

Media Studies in Years 7-9 is taught within the English curriculum. One unit of work is covered during Years 7 and 8, lasting around 8 weeks. At year 9 this increases to two units taught over 16 weeks. Students then have the option to study media at GCSE and A level.

Year

Topic/themes covered

7

Superheroes. This unit invites students to explore the Superhero genre with creative and analytical tasks that complements the English curriculum and introduces media terminology and analysis.

8

Jurassic Park. This unit explores the film lesson by lesson as narrative is introduced, characters developed and audience are involved.

9

Marketing and Film. This unit builds on previous media language and terminology. It encompasses film posters, trailers and the film itself with codes and conventions covered. Creative tasks are also used to strengthen learning and provide a platform for students to make informed choices at GCSE while also supporting the English KS3 Curriculum.

Key Stage 4 curriculum offering

Media Studies is offered as a GCSE option within the KS4 curriculum, through the WJEC exam board. Students analyse, compare and create their own media products over these two years. We specifically look at a number of different genres of media and their conventions. Representation is also a key term over the two years with a focus on gender and how this is presented. Audience is the third key term that is explored throughout GCSE, with a focus on how media products appeal to particular audiences and the marketing campaigns used to attract them to a media product.

The examination course is popular and students have achieved high rates of success; always above the national average. Many go on to study the A Level Media course and continue into related courses at University with the aim to make their career in the Media Industry.

Year

Topic/themes covered

10

Two comparative investigations worth 10% each. These essays form the basis of the course. They last the first two terms and teach Media students common terminology, theories and analytical skills. One creative production task worth 40% takes the final term and carries over into year 11. This creative and imaginative task allows students to make their own media piece, use all skills learnt in previous terms and also teaches exam skills.

11

The first term is an evaluation of the previous creative task. The exam areas are then taught from Christmas through to the final summer term and the final exam.

Post 16 curriculum offering

We continue with the WJEC exam board as we extend our knowledge further to encompass a range of genres and a range of texts with a continuing focus on conventions and codes.We also ask pertinent questions on representation, such as: how are youth, age and nationalities presented in the media?How has the media influenced our understanding of these groups? The discursive term over this course is ideology.

Furthermore, we, the audience, have a huge role to play in the media.Considering what makes a ‘fan’ or a ‘user’ or simply looking at how we ‘interact’ is so important to the future of how we use the media.Media Studies A level allows students to reflect on and analyse these important issues in today’s world.

The exam and coursework share an equal weighting of 50% throughout the two years. The exam focuses on genre, representation and audience through the mediums of moving image (trailers, documentaries, films, TV, music videos etc.) or print image (magazines, posters, CD covers etc.).

Term

Topic/themes covered

1

Print image is covered over this term to act as a basis for all analysis. Genre, codes, conventions, terminology and theories are all covered and built upon in subsequent terms. Coursework is also introduced with research and planning undertaken to support exam tasks.

2

Moving image is analysed during term 2. Terminology and representation are broadened and used to strengthen previous learning. Audience theories are also introduced. Production element of coursework is completed this term also.

3

Revision of both terms in preparation for the exam. Exam questions, areas of representation and audience theories are all recovered in this term.

Term

Topic/themes covered

1

Coursework is introduced with research and planning undertaken; this coursework has two elements consisting of an essay and a production task. The essay element is undertaken during this term. Exam units are also introduced: Advertising, TV and Film are the three areas explored.

2

Production element of coursework is completed this term. Exam units also continue to be explored.

3

Revision of units in preparation for the exam.

Extra-curricular offering from dept/faculty – Intervention to support

Media students become involved in a wide variety of extra-curricular activities. We are involved with the National Youth Film Festival and take annual trips to the University of Warwick to hear talks from representatives of the BBfC as we study a film. This day supports the classification element of the Media course. Furthermore, we provide enrichment opportunities for students at local universities for those who are interested in entering the Media sector and wish to continue Media Studies as part of their post-secondary education

Offering

Info

Staffing

Year 10

GCSE Coursework skills sessions. Wednesday evenings, February half term and Easter holiday.

All GCSE Media staff are available

Year 11

GCSE exam skills sessions. Wednesday evenings, February half term and Easter holiday.

All GCSE Media staff are available

Year 12

AS coursework and exam skills sessions. Lunch times and after school as arranged with the AS teacher. February half term and Easter holiday.

All GCSE Media staff are available

Year 13

A level coursework and exam skills sessions. Lunch times and after school as arranged with the A level teacher. February half term and Easter holiday.

All GCSE Media staff are available

Any additional links/resources for download

Media Studies has an excellently resourced VTE. There are links to past coursework projects, by Stoke Park students and exemplar materials from the WJEC board. You are able to access all the work from your Media class and also homework through the Sam Learning icon. This means if you are ill and miss lessons or wish to revise an area again, just follow the links.

There are also regular updates added on the front page of the VTE with regard to revision pack materials and study tasks provided by the exam board. Your Media Studies teacher will inform you of these and how to follow the links.